Blogging is the new trend on the internet today. It gives every business owners the opportunity to communicate with millions of targeted audience and boost their profit online. A blog gives all entrepreneurs a platform to express themselves on the net. It does not matter the kind of business you are doing. You may be a lawyer, caterer, journalist, business person, professional, student, etc.
It’s a form of site that does not necessitate you to understand technical skill like html to design a website. Its content is structured by the date and time it was posted. It gives readers the opportunity to leave comments in an interactive format. According to an article from Blog Herald, as of July 2005 there were an estimated 70 million blogs in the world. As at today it is estimated that at least 3 new blogs are created per day.
My intention with this article is to express my perception that Blogs are good public relation tool for lawyers. A recent Google search I did results in over 23 million law blogs and everyday more new law blogs are created. It is my belief that the 21st century Nigerian legal practitioner, like his/her counterpart in the developed world, should be able to use the internet as a tool in developing his/her practise.
The way the internet works conformed to the ethics by Nigerian Bar Association (NBA) that does not encourage lawyers to advertise their profession. For better understanding of this statement, let’s try and compares advertising and public relations since the internet is a powerful tool for public relations.
Globally, advertising is declining and the growing of public relations. Advertising is paying to get your product and service message to the target audience, while public relations is about telling your business tale in a roundabout way through third party, either the media or word of mouth by people that are contented with your service. The internet is the most important tool to build trust with millions of people because of the speed, efficiency and number of choice available. Here are some other facts for lawyers to consider the internet.
· According to e-marketer, online search marketing will continue to grow by 14.9% annually. People are starting to use the internet more than they watch TV or even read the newspapers.
· A recently Jupiter research report found that more than 25% of the people they studied have cut back on watching TV, so they can spend more time on the internet. On top of that 18% of people in the study said they were reading newspaper less and getting their information on the internet instead.
· According to Bill Gates, founder of Microsoft, “If your business is not on the internet, then your business will be out of business.
· According to Forrester Research, “Despite the recession being felt in other areas of the economy, online sales will continue to grow by 11% in 2009.
There are lots of specific reasons why Blogs are good public relation tool for lawyers. Below are some factors to consider.
1. Blogging can be use by lawyers to give information to the public in a form they can utilize. That way they can build their reputation as a lawyer and place themselves as opinion shaper in the legal profession.
2. It’s a tool that will generate more business, and opportunity for lawyers to brand themselves on the internet as an expert in their industry.
3. It can improve law firm’s reputation and draw journalists looking for law information.
4. Lawyers can search other law blogs to find information. It also provides opportunities for them to connect with each others and share experiences.
5. Legal firms can use Blogging to promote an event or seminar.
6. It’s a good platform to attract new clients and earn from your services (consulting, legal advice, speaking, training, events etc), selling an e-book, tangible book. For example, a land and property lawyer can be writing about real estate to attract target clients.
7. A lawyer could use blog to create a private membership site to increase revenue.
8. A lawyer can focus on writing articles that gives counsel to the general public and in turn some of them will use his/her services. For instance, car accident lawyers writing to educate readers about accident claims from insurance companies will gain trusts from readers and draw more paying clients.
9. It will add to your market exposure, getting you and your law practise notice in your industry.
It’s a form of site that does not necessitate you to understand technical skill like html to design a website. Its content is structured by the date and time it was posted. It gives readers the opportunity to leave comments in an interactive format. According to an article from Blog Herald, as of July 2005 there were an estimated 70 million blogs in the world. As at today it is estimated that at least 3 new blogs are created per day.
My intention with this article is to express my perception that Blogs are good public relation tool for lawyers. A recent Google search I did results in over 23 million law blogs and everyday more new law blogs are created. It is my belief that the 21st century Nigerian legal practitioner, like his/her counterpart in the developed world, should be able to use the internet as a tool in developing his/her practise.
The way the internet works conformed to the ethics by Nigerian Bar Association (NBA) that does not encourage lawyers to advertise their profession. For better understanding of this statement, let’s try and compares advertising and public relations since the internet is a powerful tool for public relations.
Globally, advertising is declining and the growing of public relations. Advertising is paying to get your product and service message to the target audience, while public relations is about telling your business tale in a roundabout way through third party, either the media or word of mouth by people that are contented with your service. The internet is the most important tool to build trust with millions of people because of the speed, efficiency and number of choice available. Here are some other facts for lawyers to consider the internet.
· According to e-marketer, online search marketing will continue to grow by 14.9% annually. People are starting to use the internet more than they watch TV or even read the newspapers.
· A recently Jupiter research report found that more than 25% of the people they studied have cut back on watching TV, so they can spend more time on the internet. On top of that 18% of people in the study said they were reading newspaper less and getting their information on the internet instead.
· According to Bill Gates, founder of Microsoft, “If your business is not on the internet, then your business will be out of business.
· According to Forrester Research, “Despite the recession being felt in other areas of the economy, online sales will continue to grow by 11% in 2009.
There are lots of specific reasons why Blogs are good public relation tool for lawyers. Below are some factors to consider.
1. Blogging can be use by lawyers to give information to the public in a form they can utilize. That way they can build their reputation as a lawyer and place themselves as opinion shaper in the legal profession.
2. It’s a tool that will generate more business, and opportunity for lawyers to brand themselves on the internet as an expert in their industry.
3. It can improve law firm’s reputation and draw journalists looking for law information.
4. Lawyers can search other law blogs to find information. It also provides opportunities for them to connect with each others and share experiences.
5. Legal firms can use Blogging to promote an event or seminar.
6. It’s a good platform to attract new clients and earn from your services (consulting, legal advice, speaking, training, events etc), selling an e-book, tangible book. For example, a land and property lawyer can be writing about real estate to attract target clients.
7. A lawyer could use blog to create a private membership site to increase revenue.
8. A lawyer can focus on writing articles that gives counsel to the general public and in turn some of them will use his/her services. For instance, car accident lawyers writing to educate readers about accident claims from insurance companies will gain trusts from readers and draw more paying clients.
9. It will add to your market exposure, getting you and your law practise notice in your industry.
I agree with this, as, not only blogging but, many other media services are also useful for the promotion of buisness. I have recently came across a firm called 3a world wide who is providing the service in public relation, media services etc.
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